Research is the foundation of GC&DA. For over 16 years we have delivered research for international donors, government institutions, international companies and private businesses across Kosovo, Albania and the region. We combine classic field methods with digital tools to deliver fast, accurate and actionable results.
Who it is for
International organisations, government institutions, municipalities, companies, NGOs and media.
What we offer
7 services
Market research and feasibility studies
Market size, demand, competition and pricing analysis to support investment and business decisions.
Public opinion and perception surveys
Nationwide and local surveys on social, political, economic and media topics.
Customer experience and mystery shopping
Independent assessment of sales and service quality, staff performance and competitor practices.
Employee engagement and satisfaction surveys
Insight into motivation, retention and workplace culture.
Qualitative research
Focus groups, in-depth interviews and expert consultations.
Digital data collection
Online (CAWI), tablet-based (CAPI) and telephone (CATI) surveys with real-time quality control.
Data analysis and interactive dashboards
Statistical analysis, visual reports and live dashboards instead of static documents.
From our project record
Illustrative photo2025Kosovo, all 38 municipalities
Public assessment of media and information literacy
Illustrative photo2025Albania
Quarterly mystery shopping for Toyota in Albania
Illustrative photo2020–2021Kosovo
Public and business opinion surveys for the Balkan Barometer 2021
Illustrative photo2018–2019Kosovo, 12 municipalities
Focus groups for a community health needs assessment
- 2020Water customer satisfaction survey, Pejë/Peć regionHidrodrini Sh.A.
- 2020–2021Cigarette market studies in Kosovo and AlbaniaSmart Plus Research D.O.O.
- 2020Housing demand study for apartments in VloraData Centrum Research Institute
- 2020Brand perception and donor behaviour research for World VisionWorld Vision
- 2019–2020Banking brand face-to-face surveysMasmi D.O.O. (incl. for NLB Bank)
- 2018–2019Water customer satisfaction survey, Prizren regionHidroregjioni Jugor Sh.A.
- 2016Telephone (CATI) research on smoking habitsMasmi D.O.O.
- 2016Performance mystery shopping for Petrol in Kosovo and Southern SerbiaMasmi D.O.O.
Request a research proposal
Tell us about your organisation and what you want to achieve. We will reply with a clear proposal for next steps.